Trademarks do not all receive the same level of protection. It is not a binary system where something either receives trademark protection or not. Instead, the scope of protection a trademark receives is based on its distinctiveness. There is a spectrum of trademark distinctiveness where each trademark falls. A more distinctive trademark is stronger and … Read more
If you’re searching for help with your trademarks, you have likely come across LegalZoom. They are a large company, but not a law firm. Despite the fact that they are not a law firm, they still provide quasi-legal services. The reviews for LegalZoom and their trademark services have been less than stellar. While LegalZoom (in … Read more
One frequent question I get is whether you have to have a business entity formed in order to file a trademark application. This is an important decision that you will need to make. You will also need to correctly identify the trademark owner if you file a trademark application with the U.S. Patent & Trademark … Read more
When filing a trademark application with the U.S. Patent & Trademark Office, you will need to choose a trademark filing basis. The filing basis is like the foundation of your application. If that foundation is not solid, it can cause problems either during the application process or in the future should the trademark registration you … Read more
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