Part of being a trademark attorney is helping others to make sound business decisions. Much of my site is devoted to speaking out against DIY trademark services for this reason. While I think that they are a waste of money, I understand if you are skeptical. After all, what attorney is going to support his … Read more
Today’s blog post is kind of like a Mythbusters segment. I want to address a common misconception about trademark searches. The misconception is that doing a Secretary of State trademark search using the “corporation search” will prevent you from infringing upon someone else’s trademark rights. That is simply not true. But I still hear this from … Read more
In my earlier post on trademark searches, I described the basic idea of the knockout search. Today, I want to go into more detail on that subject. The knockout search is basic research that you can do yourself. You are looking for any obvious conflicts with existing trademarks. If your knockout search returns a very similar mark used for products/services … Read more
There are many benefits to successfully registering your trademark with the U.S. Patent & Trademark Office. That is why applicants file hundreds of thousands of trademark applications each year. There are no requirements that you hire an attorney to file your trademark application. In fact, many people (called pro se applicants) choose to do it themselves. … Read more
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