A few weeks ago, President Trump made a tweet typo (or did he?) that was highly publicized. And when a new work or phrase goes viral, becoming part of our cultural lexicon, you can count on one thing: someone is going to try and claim trademark rights to it. The COVFEFE trademark was included in ten … Read more
The online marketplace can seem a bit like the Wild West when it comes to protecting your trademark rights. That is the case whether you’re talking about Amazon, Etsy, eBay, or other sites. But Amazon is taking steps to help business owners protect their trademarks through its Amazon Brand Registry program. The program has become very … Read more
A descriptive trademark is one that describes the goods or services with which the mark is used. More specifically, it may describe the qualities, characteristics, feature, purpose, or function of those goods or services. Of course, it can sometimes be difficult to determine whether a trademark is descriptive. The mark may fall into a gray … Read more
Trademarks are the most valuable asset that a business can own. While that may sound like a bold statement, it is absolutely true. In one of my first posts, I explained what trademarks are and how they are used. Now I want to discuss and demonstrate trademark value, and how registration can help to secure that value. … Read more
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