New business owners often choose to get their start in the clothing industry. They usually have a catchy name or slogan that they want to put on a shirt. And like other business owners, they want to protect their brand. However, it’s important to understand the difference between ornamental use and trademark use for a … Read more
In a previous post, I discussed the knockout search as a great way to begin researching potential trademarks. It consists of some basic trademark search techniques that you can do yourself. The TESS trademark search is very helpful if you know how to use it. By using the TESS trademark search, you can eliminate marks that … Read more
When looking into protection for your trademarks, there are a lot of options. You can try to do it yourself. I recommend that you hire a trademark attorney, instead. But there is also the unfortunate “Door #3”: using one of the many mass-trademark-filing companies. Trademarkia is one of the biggest names in this field. Or … Read more
When you file a trademark application, you hope it gets through with no delay. However, you may receive an office action from the Trademark Examining Attorney assigned to your application. You would want to then address any issues raised in the office action. You may not succeed, of course. If you don’t, the Trademark Examining … Read more
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