When a new business seeks protection for its trademark, generally we start with protection for its name. The name is usually their most commercially valuable trademark. Also, there are many reasons to start with the name itself, rather than a logo that incorporates the name. However, in some cases it may make more sense to … Read more
One of the most important steps in preparing your federal trademark application is drafting a description of services and products. This tells the Trademark Office what you are (or will be) providing to the public under your trademark. The description (also known as an identification or “ID”) is very important, and mistakes here can cost … Read more
After the Trademark Office reviews your application, you may receive an “office action” on your application. The office action will specify any reasons for rejection or issues that need to be addressed for your trademark application to move forward. A common basis for rejecting an application is that the trademark is primarily merely a surname. … Read more
The Trademark Office rejects trademark applications for a wide variety of reasons. If the attorney reviewing your application decides to reject it, you will receive an office action. At that point, you will need to address all of the issues raised in the office action for your application to move forward. One reason your application … Read more
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