The purpose of trademark law is to protect branding and to prevent consumer confusion as to the source of products and services. If you own a business, you most likely already have trademark rights, regardless of whether you have registered your trademark with the U.S. Patent & Trademark Office. This may come as a surprise … Read more
When filing a trademark application with the U.S. Patent & Trademark Office, you must have a legal basis on which to make the filing. The filing basis is like the foundation of your application. If that foundation is not solid, it can cause problems either during the application process or in the future if your … Read more
One of the biggest misconceptions about trademarks is that you must register a trademark with the U.S. Patent & Trademark Office in order to have any trademark rights at all. That is not the case. Trademark rights are actually derived from using a trademark in commerce in connection with products or services. These are called … Read more
I have frequently worked with clients that reported their problems with non-legal trademark services such as LegalZoom and Trademarkia. I think you are better off filing your own trademark application instead of hiring one of these services. However, neither of these options gives you the best chance to succeed when it comes to protecting your … Read more
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