One frequent question I get is whether you have to have a business entity formed in order to file a trademark application.  This is an important decision that you will need to make.  You will also need to correctly identify the trademark owner if you file a trademark application with the U.S. Patent & Trademark … Read more

When filing a trademark application with the U.S. Patent & Trademark Office, you will need to choose a trademark filing basis.  The filing basis is like the foundation of your application.  If that foundation is not solid, it can cause problems either during the application process or in the future should the trademark registration you … Read more

When you file a trademark application on an Intent To Use basis, there is an additional step to the process.  Before you get your trademark registration, you will need to show use of the mark in commerce in connection with all of the goods or services listed in your application.  This is done by submitting … Read more

When registering trademarks, new businesses often instinctively focus on their trademark logo.  That may be because more work goes into creating a logo.  You hire a graphic designer to make a logo, which often becomes the basis for the look and design of a website and other marketing tools.  Trademark logos can often be very … Read more