The trademark registration process is not as quick as it used to be.  Over the last few years it has started taking almost a year for an initial review of new applications.  Clients rightfully want to know what they should expect in terms of the time to register a trademark.  Time and money are big … Read more

Filing a trademark application with the U.S. Patent & Trademark Office requires you to choose a valid “filing basis” for your application.  Each filing basis has its own strict requirements.  One of the most common bases for filing a trademark application at the USPTO is called an “intent to use” basis.  This basis only requires … Read more

At the U.S. Patent & Trademark Office, all products and services are divided into 45 “classes.”  For example, most clothing falls into Class 25.  One of the biggest classes covering a wide range of services is trademark Class 42.  Trademark classes are administrative, and do not affect your trademark rights.  However, you will need to … Read more

Trademarks do not all receive the same level of protection.  It is not a binary system where something either receives trademark protection or not.  Instead, the scope of protection a trademark receives is based on its distinctiveness.  There is a spectrum of trademark distinctiveness where each trademark falls.  A more distinctive trademark is stronger and … Read more