KevinTM 
This is a new type of post that I might do from time to time: reviews of big trademark cases in the news. I’m hoping to break down some trademark stories you may have heard about. But I want to do that in a way that’s easy to understand. And I want it to be entertaining. The Schlafly trademark … Read more
When filing a trademark application, it is important that you correctly identify the goods and/or services that you are selling (or intend to sell, depending on your filing basis) in connection with your mark. If you claim more products/services than you actually sell, then your trademark registration may be susceptible to cancellation. Many trademarks are used … Read more
The best time to mold and create your brand is before you start your business. This includes performing a trademark search to see if your chosen business name is available for registration. Once you have conducted a search that yields a positive outlook, you will want to file your trademark application. From there, you will … Read more
As I discussed in a previous post, not all trademarks are created equal. While Apple for computers is very distinctive, there are some trademarks that are not distinctive enough to warrant any associated trademark rights. We call these generic trademarks. No one can protect or enforce trademark rights to a generic mark. In fact, a … Read more
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