When filing a trademark application with the U.S. Patent & Trademark Office, you must have a legal basis on which to make the filing.  The filing basis is like the foundation of your application.  If that foundation is not solid, it can cause problems either during the application process or in the future if your … Read more

One of the biggest misconceptions about trademarks is that you must register a trademark with the U.S. Patent & Trademark Office in order to have any trademark rights at all.  That is not the case.  Trademark rights are actually derived from using a trademark in commerce in connection with products or services.  These are called … Read more

When registering trademarks, most new businesses I work with often instinctively focus on protecting a logo.  That may be because more work goes into the design and creation of a logo.  You hire a graphic designer to make your logo, which often becomes the basis for the look and feel of a website, business cards, … Read more